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Performance marketing, Egypt and the Gulf

Paid ads that pay for themselves.

$7M+ managed across 70 brands. We find what is broken, fix it fast, and put the budget behind what works.

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If your ROAS is under 1 this month, we waive the commission
0Revenue generated for clients
0Ad spend managed
0Brands, across five markets
0Average account ROAS
Why the money disappears

Most brands are not bad at ads.
They are paying for the wrong thing.

Every account we inherit has the same three problems. None of them are the algorithm.

  • The creative is an afterthoughtThe ad is the targeting. Two images a month is not testing.
  • The account has no structureTwelve campaigns fighting for one audience, none ever leaving learning.
  • The agency gets paid either wayA flat retainer earns the same whether you win or lose. That is a subscription, not a partnership.
What we do

Everything the ad needs, under one roof.

The ad, the creative inside it, and the page it lands on. We build all three.

Working with e-commerce brands and lead generation businesses
  1. 01

    Media Buying

    One strategy across every platform. Budget moves to whichever is returning.

    MetaGoogleTikTokSnapchatXPinterest
  2. 02

    Creative Strategy & Content

    The angle first, then the asset. Volume enough to keep testing.

    AI shootsAI videoGraphicsMotion
  3. 03

    Web & E-commerce

    The landing page is half the result. So we build that too.

    ShopifySallaLanding pagesCustom builds
  4. 04

    Branding

    Identity, positioning, visual system. What people remember when the ads stop.

    IdentityPositioningVisual system
Client wins

Three problems.
Three different answers.

Names withheld, figures not. Every number here, we can show you on a call.

Growing · Luxury jewelry · UAE Full year 2025

Paid media drove AED 2.2M of sales for an AED 7.4M jewelry house, with online revenue up 135% year on year

High ticket, long consideration, most sales closing in the boutique. We opened cold prospecting, built collection reels, and timed the big push to Ramadan. Brand searches on Google more than doubled.

AED 2.22MRevenue driven, 2025
AED 1.44MOnline revenue, up 135%
2.93MPeople reached, sessions up 581%

AED 824k tracked directly at 3.68x. 26% to 36% of the AED 7.4M total once boutique sales are counted.

Efficiency · Streetwear · Egypt June to July 2026

Spend cut 23%, orders went up, blended ROAS from 5.10x to 6.48x in a single month

The account was spending to hold a number. We found the leak, put the budget behind the hero product and the buyers who come back, and cut the rest. Less money in, more orders out.

−23%Ad spend, EGP 132k to 102k
6.48xBlended ROAS, from 5.10x
EGP 660kMonthly revenue held, orders up

Best month: 813 orders at 6.18x. One in five customers comes back.

Awareness · Luxury jewelry · UAE2.93M people reached and 6M video views in a year, 120k profile visits, 10k new followers, and Google searches for the brand up 135%.
Awareness · EgyptBrand awareness campaign delivering new followers at EGP 5 each, built entirely on the client's existing content.
Premium · Designer fashion · EgyptAverage order up 54% to EGP 4,341 and ROAS to 7.04x in three months, by selling fewer, better pieces. Revenue up 58% on flat order volume.
Creative testing · EgyptOne angle found in testing ran at 7.2x ROAS and carried EGP 406k of dress sales in its first month.
How we get paid

We only make more when you make more.

Flat retainers pay the agency the same whether you win or lose. Ours does not.

A small fixed fee

Covers management, creative and reporting. Kept deliberately low.

Plus commission on sales

A share of the revenue the account actually makes. Your growth is our raise.

Projects quoted as projects

Store builds, branding and content are quoted up front. No commission, no twelve month contracts.

If your ROAS is under 1 this month, we waive the commission entirely.

Written into how we bill, not just said on a call.

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Run the numbers

What could your budget be returning?

Move the sliders. Rough estimates, honestly labelled.

Estimated monthly revenue
$200,000
Current revenueEGP 180,000
Target ROAS with PBM3.1x
Potential revenueEGP 306,000
Additional revenueEGP 126,000
Estimated orders per month255
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These are estimates, not promises. The model assumes a realistic uplift on your current ROAS based on typical accounts we take over. Actual results depend on your product, margins, offer, market, and how much room the account has left. Anyone who guarantees you a number has not looked at your account.

The honest comparison

Four ways to run your marketing.

Not the cheapest line here. The only one whose income moves with yours.

OptionWhat it costsCreative and landing pagesPaid on resultsWhen it goes wrong
Peachy BleachyLow fixed fee plus a share of salesBuilt in house, includedYes, commission waived under 1xWe lose too
Freelance media buyerMonthly fee, usually flatYou source it separatelyNoYour problem, often theirs is a new client
Traditional agency retainerFlat, often high, often 12 month contractSometimes, at extra costNoLocked in either way
Hiring in houseSalary, tools, and your time to manage themA second hireNoSunk cost
How we work

What the first month actually looks like.

No three week discovery phase. No silence before the first report.

01

Audit

Account, store, creative. Where the money is going, inside 48 hours. Yours to keep either way.

02

Structure

Every campaign tests one clear thing. Breakeven ROAS set from your real margins.

03

Launch and test

First creative batch ships in week one. Winners get the budget, losers get cut fast.

04

Report and repeat

A monthly report a human can read. Meta and Shopify side by side, never one number alone.

Between reports: a direct WhatsApp line to the person running your account. Not a ticket queue.
08 The person behind it

Hi, I'm Yehia.

70+brands worked with
5markets: Egypt, UAE, Saudi, Kuwait, USA
Cairobased, GCC focused

I kept meeting founders who had been through three agencies and could not tell me what any of them did.

So I built the opposite. Inside your account daily. Makes the creative instead of asking you for it. Paid on your revenue, not your signature.

Mostly e-commerce: fashion, accessories, jewelry. Plus lead generation for businesses that need a full calendar, not a full inbox.

Book a call with me
Before you ask

Common questions.

Roughly $1,000 a month. Below that there is not enough data to test properly. If you are under it, we will say so and point you somewhere better.

Month to month. We ask for a fair three month run because that is how long testing takes to compound. You are never locked in.

You do. Always. Your Business Manager, your pixel, your data. If we part ways, everything stays with you, creative included.

We do. Statics, motion, AI shoots, AI video, all in house. Creative is the main lever, so we are not outsourcing it back to you.

Then we do not take commission that month. And we tell you early and honestly, including if the problem is the product or the price rather than the ads.

Structural fixes show in two to four weeks. Compounding gains from creative testing take two to three months. Anyone promising week one is guessing.

Meta, Google, TikTok, Snapchat, X and Pinterest. Most accounts end up on two or three, wherever your buyer actually is.

Yes. Shopify, Salla, landing pages, custom builds. If the store is the bottleneck we fix that before spending more on ads.

Get started

Let's look at your account.

Thirty minutes. What is working, what is quietly costing you, and what we would change first. Yours to keep, hire us or not.

  • A clear read on what is actually happening in your account
  • The first three things we would change, and why
  • An honest answer on whether we are the right fit

Book your discovery call

Thirty seconds now, then you pick a slot on the next screen.

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